Ensure interactive & intuitive user experience

User experience (UX) review refers to the professional analysis of your product’s UX design. This comprehensive review is based on the overall user experience and the usability research methods you are using.

The goal is to provide the best experience possible through your tech solution. This is commonly practiced on digital products, web apps, websites, and other digital applications.

You’ll be able to measure real-time improvements and find out why and where your tech product is underperforming. The key purpose of any digital product is to engage more and more users. That is why we make sure that the user experience is flawless, simple, attractive, and provocative

There are multiple things that can go wrong in your design and development phase. The key responsibility of a UX review team is to find and eliminate those issues and make your product more user-friendly.

UX review will also notify you if there are any underlying issues that can hamper your overall performance. For example, you will get an in-depth analysis of your overall UX quality that contains high bounce rates, accessibility issues, and bottlenecks, and if the product is competent enough to cater to the user needs.

At Getweb, we walk the extra mile to help you see the bigger picture. We will ensure that your projects meet market demands, follow your development roadmap, and generate great value.

UX review plays an important role in streamlining the production process and minimizing unnecessary development costs. Here are some of the key benefits of UX review you will get:

• Evaluate your product from a different POV
• Estimate the product’s impact on the users
• Improve performance fast in a sustainable way
• Refine your unique value proposition 
• Modify your product according to user needs
• Find and eliminate UX and usability issues using UX evaluation methods
• Minimize future development cost
• Rethink and adjust your go-to-market strategy 
• Develop a detailed roadmap and increase efficiency 
• Ensure a competitive edge over your competition

UX review can help your business flourish in many ways. Some of the most prominent ways UX review can help your business are –

• Manage and simplify complex user interfaces 
• Help conceptualize and visualize business ideas
• Perfecting the user experience across multiple platforms
• Align the interest of all your stakeholders 
• Help user to take action through attractive CTAs
• Maintaining the information architecture 
• Incorporate design thinking into the workflow
• Optimize existing features or introduce new ones
• Make the user interaction more engaging 
• Obtain consistency and connect with end users on a deeper level

Step #1: Conceptualize your idea

The first and foremost task is to develop a deeper understanding of your idea, its implications, your target audience, and how you want to approach the market. Dive into customer insights, market analysis, and trends, to shape the features of your product. Once you have all the information analyzed, it’s time to prepare the assets

Step #2: Choose the right UX review tools and methods

Allocate your resources to develop and monitor the progress of your digital product. Analytical tools will come in handy. There are also numerous methods you can use to evaluate your overall user experience

Each project will be unique. Some projects will require intense and in-depth research whereas some other projects will rely heavily on usability analysis. Sometimes you will have an overflow of information and some other time you’ll struggle to find essential data. That is why you need to prioritize your assets, methods, and tools in dealing with each project

Step #3: Dive deep into research and analysis

Once your roadmap is laid out, it’s time to collect more hands-on, authentic user insights. The method of your research will vary depending on the chosen method. The goal is to connect the digital product to the end users. Try user testing, accessibility analysis, cognitive walkthrough, content audit, and other proven methods to gain authentic insights

After you have all the data, it’s time to connect the dots. This step is used to find usability/accessibility issues, bottlenecks, Unique Value Proposition (UVP), and Minimum Viable Product (MVP), within the system. Find out what is keeping your digital products from reaching your business goals

Step #4: Come up with recommendations

By now, you should have a pretty good understanding of the underlying causes that prevent your project from reaching success. Note them down and prepare an in-depth report on the issues you’ve found and what you think can be the solution. At this stage, you are required to be able to back your words with appropriate data

The workflow of a seasoned UX reviewer will be smooth and data-driven. They will take a user-centric, simple and relevant approach that will have a significant effect on your project’s performance.

Step #5: Complete your report

It is time to fill in the report with the issues you have found. an experienced UX reviewer will showcase the findings and recommendations in a simple and visually appealing way. Your final task will be to evaluate the report and implement necessary changes within and around your project management environment

The completed report will feature your usability and accessibility issues, security risks, bottlenecks, and any other issues that require your attention. You’ll also get expert advice, quick wins, pro tips, and recommendations that will take your digital product to the next level.

Each of your digital products will require a different approach to ensure the maximum outcome. There is no “one-size-fits-all” solution as every project will have different target users and goals to focus on. You’ll need to invest your efforts to figure out the best possible method for your digital products. The perfect method for a project also depends on numerous variables like:

• What is your business goal?
• Who are your target customers?
• How much data do you have?
• What stage are you at in your project development process?
• How much time, budget, and effort are you willing to invest?
• How does your target user behave?
• How do you want to approach the market?
• What issues are your projects facing?

However, achieving all of that simultaneously can be a great challenge. Our UX review team will take in all those variables to craft the best solution for your specific business needs

UX review is divided into 2 major parts. They are: 

1. User interface

This part focuses on the interface your users will be using to communicate with the digital product. The reviewer will focus on finding and solving issues regarding user flow, user interaction, visual elements, UI design, accessibility, and user-friendliness. They will also sort your issues with priority rating so that you know which one to focus on first. 

2. User experience

The process works in a similar way to the user interface inspection. However, this specific evaluation focuses on the overall user experience rather than focusing on a single user interface. The team will scrutinize your overall UX management and provide in-depth reports on existing issues. The priority rating works like this: 

1. Critical error — These are severe issues that can potentially break down your entire system and need your close attention to keep functioning
2. Major/important issues  — They are also crucial and can affect your business strategy. Try to fix them as soon as possible after tending to the critical errors 
3. Minor bugs — These small issues have minor consequences on the overall user experience. You also need to fix them but they can wait. Once all other issues are fixed, you can turn your attention to minor bugs.